These Terms of Service (“Terms”) govern your access to and use of the Saaro Connect website and platform. By accessing or using the service you agree to be bound by these Terms; if you do not agree, you must not use the platform. If you are using the service on behalf of an organisation, you agree to these Terms on its behalf and confirm you are authorised to do so.
These Terms should be read together with our Privacy Policy and Disclaimer.
The service
Saaro Connect is a multi-channel customer-conversation platform built on official APIs. We act as a technology platform: we transmit messages on your instruction, but we do not control or guarantee delivery, and message handling ultimately rests with the channel providers.
- A unified inbox for WhatsApp, Instagram and Messenger conversations
- Broadcasts, campaigns, templates and contact management
- Automations and flow-based workflows
- An optional AI voice agent for inbound and outbound calls
- Reporting, analytics and an audit log
Accounts and access
You must provide accurate registration details, verify your email address, and keep your account information current. You are responsible for all activity that occurs under your account and for the security of your credentials — sharing logins between people is not permitted; add team members as separate users instead.
We may decline, restrict or suspend a registration where details cannot be verified or where we reasonably suspect abuse.
Acceptable use
You agree to use the service lawfully, ethically, and in line with the policies of every channel you connect. You are solely responsible for the content you send and the audiences you send it to.
- Do not send spam, unsolicited or bulk messages without valid opt-in
- Do not send unlawful, deceptive, fraudulent, harassing or harmful content
- Do not infringe the intellectual property or privacy rights of others
- Do not attempt to disrupt, reverse-engineer, overload or gain unauthorised access to the platform
- Do not resell or expose the service in a way your plan does not permit
WhatsApp and Meta compliance
Messaging through connected channels is governed by those providers’ rules, and you must follow them — including the WhatsApp Business Messaging Policy, Meta Platform Policies, template approval requirements, opt-in rules and the 24-hour customer service window.
Violations may result in message blocking, template rejection, number or account restrictions, suspension of your Saaro Connect account, or enforcement action by the provider. Saaro Connect is not responsible for bans or restrictions imposed by Meta, WhatsApp or any other channel provider on your account, numbers or content.
Plans, payments and billing
Paid plans are billed in advance for the cycle you select, and access depends on your account being in good standing. WhatsApp conversation fees are passed through at the provider’s cost with no markup; the optional AI voice agent is billed per connected minute from a prepaid wallet. You are responsible for any applicable taxes.
We may change plan pricing or the structure of a plan, and will give reasonable notice before a change takes effect at your next renewal. Continuing to use a paid plan after that date means you accept the new pricing. You can upgrade, downgrade or cancel at any time, effective according to your plan terms.
Refunds
Except where a refund is required by applicable law, fees are non-refundable — including subscription charges, setup and onboarding services, API and conversation usage, and periods of partial or non-usage. Conversation charges and voice minutes are consumed as used and cannot be recovered once spent.
We encourage you to evaluate the platform on a free plan or trial, and to contact us with any questions, before purchasing.
Service availability
We aim for high uptime and operate the platform with monitoring and redundancy, but we do not guarantee uninterrupted or error-free access. Scheduled maintenance, product updates, or incidents at upstream providers may cause downtime or degraded performance. Where a plan includes a service level commitment, it is set out in your order.
Third-party services
The platform depends on third parties — including Meta (the WhatsApp Business Platform, Instagram and Messenger APIs), telephony, speech and AI providers, cloud hosting, Google services and payment gateways. Your use of those channels is also subject to their own terms.
We are not responsible for third-party outages, API changes or deprecations, rate limits, pricing changes, or policy updates made by those providers.
Intellectual property
The platform, its software, design, documentation and trademarks belong to Saaro Connect and its licensors. These Terms grant you a limited, non-exclusive, non-transferable right to use the service during your subscription — not any ownership in it. Copying, redistributing or creating derivative works from the platform without our written permission is prohibited.
Your data and privacy
You retain all rights to your data and your customers’ data, and grant us only the limited rights needed to provide the service. We process it as described in our Privacy Policy, acting as a processor on your instructions. You can export your data at any time.
You are responsible for the data you upload or process, for having a lawful basis to do so, and for how your team uses it. We are not responsible for misuse of data by your users.
Warranties and liability
The service is provided “as is” and “as available”. To the maximum extent permitted by law we disclaim implied warranties, and we are not liable for message delivery failures, channel bans or restrictions, data loss or delays caused by external systems, or indirect, incidental or consequential business losses.
To the maximum extent permitted by law, our aggregate liability is limited to the fees you paid in the twelve months preceding the claim. Nothing in these Terms limits liability that cannot be limited by law. Use of the platform is at your own risk.
Suspension and termination
Either party may terminate as set out in your plan. We may suspend or terminate access where an account breaches these Terms, the policies of a connected channel or applicable law, or where we detect spam, fraud or abuse of the service. Where it is safe and lawful to do so we will notify you first; serious or ongoing abuse may require immediate action.
On termination your right to use the service ends, and we will make your data available for export for a limited period before deletion.
Changes to the service and these Terms
We may update, improve, modify or discontinue features over time, and will give reasonable notice of material changes that adversely affect your use. We may also update these Terms; the current version is always posted on this page with its effective date, and continued use after an update means you accept the revised Terms.
Governing law and disputes
These Terms are governed by the laws of the jurisdiction stated in your order form, and any dispute is subject to the exclusive jurisdiction of its courts. Mandatory consumer-protection rights available to you in your country of residence are unaffected.
Contact us
Questions about these Terms? Email legal@saaroconnect.com. For privacy questions, email privacy@saaroconnect.com.